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INFLUENCE

WE AMPLIFY PURPOSEFUL BRAND NARRATIVES
THROUGH CONTAGIOUS COMMUNICATION. 

ABOUT US
We are a team of specialised PR experts who create high-impact brand stories. Our unique approach is that our ideation is insights based, and our implementation is facilitated by Digital Innovation.

HOW WE CREATE & COMMUNICATE
YOUR BRAND PURPOSE

We develop high-impact brand stories in the form of credible content that can be amplified across multiple digital channels to reach target audiences where they want to be found.

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CREATIVE STORYTELLING

At Positive Dialogue, we are creative storytellers who use curated content and insights driven strategies to reach your audience. Not only do our tactics set your brand apart from the clutter, we build brand love and loyalty by telling your unique story on platforms that resonate with your consumers.

AMPLIFIED BRAND NARRATIVES

We tell stories that inspire, empower, change opinions and shape perceptions, across multiple digital channels. Our brand narrative amplification reaches target audiences where they want to be found.

WAYNE NAIDOO 
GROUP CEO

Founded DUKE 5 years ago. Currently chairman of the ACA (Association of Communication and Advertising SA) and voted as 2019’s runner up for ‘Most respected agency leader in
Cape Town by MarkLives.

STEVE MILLER
CHIEF STRATEGY OFFICER

Voted as one of SA’s Top 10 Brand Builders in 2008 by The Annual. Seven years with Unilever,

Ten years as Ogilvy, VP Group Marketing at Tiger Brands and Global Innovations Director of SABMiller in London.

SUHANA GORDHAN  
EXECUTIVE CREATIVE DIRECTOR

She has over 15 years’ experience in the advertising industry. Over the years, Gordhan has gained unparalleled insights and experience from her many terms on local and international industry award panels. A recipient of numerous awards herself, Suhana’s work for Coca-Cola was featured in Contagious Magazine as one of three campaigns in The World’s Best Strategies.

NINO NAIDOO
DUKE GROUP CO-FOUNDER
AND OPERATIONS DIRECTOR

For more than twenty-five years, Nino has helped run, manage and organise some of the country’s biggest advertising and marketing institutions. Nino is also the co-founder of the DUKE Group and a YPO member.

TRACY JONES

POSITIVE DIALOGUE
MANAGING DIRECTOR

JEREMY CROWDER

POSITIVE DIALOGUE
MANAGING PARTNER

Tracy Jones is the founder and MD of Positive Dialogue, the full-service Public Relations and Influencer Marketing Agency in the DUKE Group of companies. Tracy, who is a member of the Entrepreneurs Organisation and the Businesswoman Association of South Africa, was selected to be a judge at the esteemed Loeries in 2020. A problem-solver at heart and a creative strategist by nature, Tracy has worked on numerous local and international blue-chip brands on Positive Dialogue's multiple award-winning journey from a pure-play PR agency into a digitally relevant, 360-degree communications company.  

With a long, illustrious and award-winning career behind him as a suit and no-nonsense client-whisperer in some of SA’s top agencies, Jeremy knows all sides of the brand business better than most - both in terms of what still works and what doesn’t work anymore, and how to change that.

He is the fearless disruptor of the traditional agency model that South African brands have been waiting for.

As a seasoned brand builder and communicator, he's successfully driven some of the country's most memorable marketing campaigns. He's developed a deep understanding of consumers – what interests them, what drives them to action and how to foster meaningful relationships with them. Utilising his strategic planning experience, thorough South African market knowledge & astute budgetary management, his focus is around driving growth with forward thinking, locally relevant & consumer driven companies.

DAAN DU TOIT
MARK1

MANAGING DIRECTOR

Daan du Toit is the Co-founder and MD of Mark1, a full service Media agency part of the Proudly 100% Black owned Duke Group of Companies. After 12 years of working in the media realm in London, Daan returned to Cape Town in 2009 to launch Mark1 where he adopted a digital first marketing approach. Testament to his belief in Entrepreneurship in South Africa, he serves as an active board member of the Entrepreneurs Organisation. As a Chartered Management Accountant and passionate entrepreneur, Daan is devoted to nurturing businesses with the goal of making a difference for the future of South Africa.

JOE STEYN-BEGLEY

CARBON1

MANAGING DIRECTOR

Joe is an out of the box strategic thinker with a natural knack for technology, Sales and Client Service. In 2014, Joe became the first person in South Africa to be certified in Digital Media Sales by the IAB and an IAB committee member.

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