CONNECT | INTERACT |
INFLUENCE
WE AMPLIFY PURPOSEFUL BRAND NARRATIVES
THROUGH CONTAGIOUS COMMUNICATION.
OUR AGENCY DNA
We are a digitally-led strategic communications consultancy that specialises in creating, curating and amplifying purposeful brand narratives through contagious communication.
ABOUT US
We are a team of specialised PR experts who create high-impact brand stories. Our unique approach is that our ideation is insights based, and our implementation is facilitated by Digital Innovation.
HOW WE CREATE & COMMUNICATE
YOUR BRAND PURPOSE
We develop high-impact brand stories in the form of credible content that can be amplified across multiple digital channels to reach target audiences where they want to be found.
CREATIVE STORYTELLING
At Positive Dialogue, we are creative storytellers who use curated content and insights driven strategies to reach your audience. Not only do our tactics set your brand apart from the clutter, we build brand love and loyalty by telling your unique story on platforms that resonate with your consumers.
AMPLIFIED BRAND NARRATIVES
We tell stories that inspire, empower, change opinions and shape perceptions, across multiple digital channels. Our brand narrative amplification reaches target audiences where they want to be found.
STEVE MILLER
CHIEF STRATEGY OFFICER
TRACY JONES
POSITIVE DIALOGUE
MANAGING DIRECTOR
JEREMY CROWDER
POSITIVE DIALOGUE
MANAGING PARTNER
Tracy Jones is the founder and MD of Positive Dialogue, the full-service Public Relations and Influencer Marketing Agency in the DUKE Group of companies. Tracy, who is a member of the Entrepreneurs Organisation and the Businesswoman Association of South Africa, was selected to be a judge at the esteemed Loeries in 2020. A problem-solver at heart and a creative strategist by nature, Tracy has worked on numerous local and international blue-chip brands on Positive Dialogue's multiple award-winning journey from a pure-play PR agency into a digitally relevant, 360-degree communications company.
With a long, illustrious and award-winning career behind him as a suit and no-nonsense client-whisperer in some of SA’s top agencies, Jeremy knows all sides of the brand business better than most - both in terms of what still works and what doesn’t work anymore, and how to change that.
He is the fearless disruptor of the traditional agency model that South African brands have been waiting for.
As a seasoned brand builder and communicator, he's successfully driven some of the country's most memorable marketing campaigns. He's developed a deep understanding of consumers – what interests them, what drives them to action and how to foster meaningful relationships with them. Utilising his strategic planning experience, thorough South African market knowledge & astute budgetary management, his focus is around driving growth with forward thinking, locally relevant & consumer driven companies.
SUHANA GORDHAN
EXECUTIVE CREATIVE DIRECTOR
She has over 15 years’ experience in the advertising industry. Over the years, Gordhan has gained unparalleled insights and experience from her many terms on local and international industry award panels. A recipient of numerous awards herself, Suhana’s work for Coca-Cola was featured in Contagious Magazine as one of three campaigns in The World’s Best Strategies.
NINO NAIDOO
DUKE GROUP CO-FOUNDER
AND OPERATIONS DIRECTOR
For more than twenty-five years, Nino has helped run, manage and organise some of the country’s biggest advertising and marketing institutions. Nino is also the co-founder of the DUKE Group and a YPO member.
WAYNE NAIDOO
GROUP CEO
Founded DUKE 5 years ago. Currently chairman of the ACA (Association of Communication and Advertising SA) and voted as 2019’s runner up for ‘Most respected agency leader in
Cape Town by MarkLives.
Voted as one of SA’s Top 10 Brand Builders in 2008 by The Annual. Seven years with Unilever,
Ten years as Ogilvy, VP Group Marketing at Tiger Brands and Global Innovations Director of SABMiller in London.
DAAN DU TOIT
MARK1
MANAGING DIRECTOR
Daan du Toit is the Co-founder and MD of Mark1, a full service Media agency part of the Proudly 100% Black owned Duke Group of Companies. After 12 years of working in the media realm in London, Daan returned to Cape Town in 2009 to launch Mark1 where he adopted a digital first marketing approach. Testament to his belief in Entrepreneurship in South Africa, he serves as an active board member of the Entrepreneurs Organisation. As a Chartered Management Accountant and passionate entrepreneur, Daan is devoted to nurturing businesses with the goal of making a difference for the future of South Africa.
JOE STEYN-BEGLEY
CARBON1
MANAGING DIRECTOR
Joe is an out of the box strategic thinker with a natural knack for technology, Sales and Client Service. In 2014, Joe became the first person in South Africa to be certified in Digital Media Sales by the IAB and an IAB committee member.
SERVICE
OFFERING
We offer strategic communication solutions and creative campaign concepts, specialising in
the following areas:
EXECUTIVE LEADERSHIP
Our executive leadership team of world renowned, multi-awarding experts bring creative collaboration and integration of different communication disciplines and expertise.
CLIENT PORTFOLIO
We service a wide spectrum of clients from B2B and B2C categories, ranging from lifestyle to technology and everything in-between.
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Our Most Recent Awards
SPECIALIST
TEAMS
We pride ourselves in our professional client service provision and our strong relationships with
media across all genres.
CASE
STUDIES
We are proud of the work we have done. Our extensive experience and creative approach are what set us apart from
our competitors.
1
HOSPITALITY & TOURISM
Experts in both traditional and digital PR solutions, our team consistently delivers creative and objectives driven campaigns. Our team consists of a strategist, senior account managers and account executives. Together they consume over 30 cups of coffee a week.
2
CONSUMER & LIFESTYLE
An experienced team of specialist experts who are excellent at results-driven execution and is always willing to go the extra mile to ensure outstanding results. Our team consists of a strategist, account director, account manager and account executive who between them have worked on over 50 consumer brands.
3
INFLUENCER RELATIONS
Our influencer relations team is passionate about developing strategically-led creative solutions, utilizing the full digital and experiential PR ecosystem to deliver on clients' business objectives. Our team consists of a brand experiential director, account managers and account executive.
4
BUSINESS & FINANCE
Our award-winning B2B team offers dedicated client service, a proactive approach and talent for strategic implementation. Our team consists of a strategist, account director, account manager and account executive who between them have a combined experience of 25 years.
5
NEWSROOM & CONTENT CREATION
With a passion for purposeful and authentic storytelling, our talented team of content creators tell credible brand stories that are underpinned by insights and digital innovation. Our writers produce over 10 000 words a week.
