We are a team of specialised PR experts who create high-impact brand stories. Our unique approach is that our ideation is insights based, and our implementation is facilitated by Digital Innovation.
HOW WE CREATE & COMMUNICATE
YOUR BRAND PURPOSE
We develop high-impact brand stories in the form of credible content that can be amplified across multiple digital channels to reach target audiences where they want to be found.
At Positive Dialogue, we are creative storytellers who use curated content and insights driven strategies to reach your audience. Not only do our tactics set your brand apart from the clutter, we build brand love and loyalty by telling your unique story on platforms that resonate with your consumers.
AMPLIFIED BRAND NARRATIVES
We tell stories that inspire, empower, change opinions and shape perceptions, across multiple digital channels. Our brand narrative amplification reaches target audiences where they want to be found.
Founded DUKE 5 years ago. Currently chairman of the ACA (Association of Communication and Advertising SA) and voted as 2019’s runner up for ‘Most respected agency leader in
Cape Town by MarkLives.
CHIEF STRATEGY OFFICER
Voted as one of SA’s Top 10 Brand Builders in 2008 by The Annual. Seven years with Unilever,
Ten years as Ogilvy, VP Group Marketing at Tiger Brands and Global Innovations Director of SABMiller in London.
CHIEF CREATIVE OFFICER
Ahmed co-founded Black River FC, the little agency that created some of the country’s most memorable and most South African work for brands like Virgin Money, Nando’s and MINI. He was appointed to the board of the ACA in South Africa. He has been voted a Top 10 Creative Director for 5 consecutive years, and in 2016, he was recognised as “The Most Admired Creative Boss” in SA.
EXECUTIVE CREATIVE DIRECTOR
in the advertising industry. Over the years, Gordhan has gained unparalleled insights and experience from her many terms on local and international industry award panels. A recipient of numerous awards herself, Suhana’s work for Coca-Cola was featured in Contagious Magazine as one of three campaigns in The World’s Best Strategies.
DUKE GROUP CO-FOUNDER
AND OPERATIONS DIRECTOR
For more than twenty-five years, Nino has helped run, manage and organise some of the country’s biggest advertising and marketing institutions. Nino is also the co-founder of the DUKE Group and a YPO member.
Tracy Jones is the founder and MD of Positive Dialogue, the full-service Public Relations and Influencer Marketing Agency in the DUKE Group of companies. Tracy, who is a member of the Entrepreneurs Organisation and the Businesswoman Association of South Africa, was selected to be a judge at the esteemed Loeries in 2020. A problem-solver at heart and a creative strategist by nature, Tracy has worked on numerous local and international blue-chip brands on Positive Dialogue's multiple award-winning journey from a pure-play PR agency into a digitally relevant, 360-degree communications company.
DAAN DU TOIT
In 2009 Daan launched Mark1. Since then, Daan has utilised his extensive digital marketing experience on local & global market knowledge to highlight the importance of digital media.
Joe is an out of the box strategic thinker with a natural knack for technology, Sales and Client Service. In 2014, Joe became the first person in South Africa to be certified in Digital Media Sales by the IAB and an IAB committee member.
Our Most Recent Awards
HOSPITALITY & TOURISM
Experts in both traditional and digital PR solutions, our team consistently delivers creative and objectives driven campaigns. Our team consists of a strategist, senior account managers and account executives. Together they consume over 30 cups of coffee a week.
CONSUMER & LIFESTYLE
An experienced team of specialist experts who are excellent at results-driven execution and is always willing to go the extra mile to ensure outstanding results. Our team consists of a strategist, account director, account manager and account executive who between them have worked on over 50 consumer brands.
Our influencer relations team is passionate about developing strategically-led creative solutions, utilizing the full digital and experiential PR ecosystem to deliver on clients' business objectives. Our team consists of a brand experiential director, account managers and account executive.
BUSINESS & FINANCE
Our award-winning B2B team offers dedicated client service, a proactive approach and talent for strategic implementation. Our team consists of a strategist, account director, account manager and account executive who between them have a combined experience of 25 years.
NEWSROOM & CONTENT CREATION
With a passion for purposeful and authentic storytelling, our talented team of content creators tell credible brand stories that are underpinned by insights and digital innovation. Our writers produce over 10 000 words a week.
“I’d love to connect with you to chat about how we can find solutions to your
communication challenges.” - Tracy Jones, MD
EMAIL: firstname.lastname@example.org | ADDRESS: Portswood House, V&A Waterfront