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With an extensive background in media relations, we pride ourselves on our ability to generate news content. We begin by researching a topic, angle, and/or agenda that you wish to have conveyed to your audience. From there we begin drafting content and compiling press releases and media news pitches.
Once we've nailed the content, we move forward in researching and compiling a targeted media list.
As the process moves forward, we manage media feedback on interview opportunities, additional Q&A’s, and high-res images. In the case of an interview media request, we prepare our clients by drafting a comprehensive media briefing document and interview overview.
To have your product featured, we research and compile product content and imagery while simultaneously generating a targeted media list for distribution.
We follow up on placement opportunities and coordinate and manage any additional media requests. We track and monitor media coverage in print and online to report on the editorial results achieved based on the product placement.
Through our extensive media contacts, we can pitch you or a spokesperson for your organisation for interviews and profiles to various media outlets. We research topics, angles, and/or agenda that will make for a compelling media interview motivation
that resonates with journalists.
Once confirmed, we assist with interview preparation by compiling a media briefing and interview overview document. We also coordinate and provide producers with any additional content for the opportunity.
Beyond that, our team works to identify profiling/speaker opportunities for spokespeople and compiles a list of relevant industry opportunities. We can even assist you with a topic presentation as well as leveraging owned channels to show your involvement at the event via social media, blog, newsletter, etc.