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Marriott

Tedx

TED is a nonprofit organization devoted to Ideas Worth Spreading, often in the form of short talks delivered by leading thinkers and doers.The TED Fellows program, which selects innovators from around the globe to amplify the impact of their remarkable projects and activities.

 

The Brief

As part of an international media FAM Trip and Marriott International global initiative to showcase Cape Town as a must-see travel destination. For this inaugural event, we managed local media attendance for the South African FAM trip and TEDX Salon event which required local PR support throughout the weeklong project.

The Mechanics

We secured one-on-one interviews with both speakers which appeared in titles such as Business Events Africa, CNBC Africa, Business Insider, Netwerk24 and Expresso. 
We secured one-on-one interviews with Marriott International spokesperson which appeared in titles such as Business Events Africa, Traveller24 and Cape Town TV. 
We crafted and distributed media content conveying both Marriott International’s and TedX key messages to national media titles to all media, those who attended the event and those unable to attend. 

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