Positive Dialogue, the new-generation PR agency and member of the DUKE Group has announced that Jeremy Crowder has joined their leadership team as the new Managing Partner. This comes hot on the heels of winning six new 2021 accounts including Always-on campaigns and retainers. Crowder’s mandate will be to oversee new business accounts, ensure efficiencies and strategically drive Positive Dialogue to achieve its overarching goal as South Africa’s best medium-sized PR agency.

Positive Dialogue’s high-calibre new business wins include the 2021 Marriott International account, as well as Libstar Holding Ltd, Defy, RisCura Upshot, Protea Hotel by Marriott Johannesburg Wanderers and Environ Skincare. The agency is a frontrunner when it comes to influencer content campaigns and the digital innovation that has re-shaped the PR landscape. It’s an ideal fit for the award-winning Crowder who is renowned as a fearless disruptor of the traditional agency model and has a successful track record as a suit and no-nonsense client-whisperer at some of the country’s top agencies.

Crowder says, “I’m thrilled at the opportunity to work on the Positive Dialogue team and be a part of the DUKE group which is breaking new ground in SA’s advertising and marketing industry with its integrated approach, progressive vision and culture combined with a steady pragmatic business results focus. Despite the tumultuous times, the three best-of-breed agencies that form the DUKE Group are thriving on an unfaltering growth path and have consistently proved their value to their impressive client base. The levels of collaboration and sheer expertise between Positive Dialogue, digital marketing specialist Mark 1 and Duke are unmatched. It’s exciting to step into the role of Positive Dialogue’s Managing Partner, and head up our integration in the group and together build on the success with our new account wins.”

The DUKE group was formed in response to unending disruptions in the global business environment and fast-changing consumer behaviours which have rendered many traditional advertising and marketing models and practices obsolete. The three independently owner-managed agencies, all award-winning in their fields, have come together to help brands find success in challenging times. Positive Dialogue’s Managing Director, Tracy Jones says, “As a seasoned brand builder and communicator, Jeremy has driven some of the most memorable campaigns in the country. Having worked closely with him for more than a year, it’s fantastic to bring his skillset in-house. He brings such a deep understanding of today’s consumers, what interests them, what they value, what spurs them into action and how best to have great relationships with them. His insights and expertise are a great asset to our team, and we are looking forward to a phenomenal year with our clients delivering forward-thinking, locally-relevant campaigns that drive real growth.”


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