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The DUKE Group scoops gold at the 2020 New Generation Awards




28 September 2020: After the virtual ceremony held on 25 September 2020, the DUKE Group is delighted to announce that they have notched up a Gold New Generation Social and Digital Media Award for Best Influencer Marketing Campaign by an Agency for the recently launched One Plus smartphone.

The New Generation Social and Digital Media Awards were founded in 2012, and over the past years have become South Africa’s premier digital media awards platform celebrating talent and acknowledging measurable results across a wide range of award categories.

Wayne Naidoo, CEO of the DUKE Group says: “We’re very pleased at our strong showing, and this significant industry recognition of our successful integration of our creative, PR and digital agencies. We love the results criteria of the New Gen Awards as it speaks directly to our ethos of working end-to-end across a campaign to support our clients in achieving their actual business objectives. As the virtual nature of this year’s awards ceremony attests, this is an extremely trying time for business in South Africa, and the DUKE Group has proven its resilience and agility in pivoting through the pandemic to add real value to our clients.”

The Group comprises of three unique owner-managed, multi-award-winning entities - creative agency, DUKE; digital media specialist, Mark 1 and Public and Influencer Relations Consultancy, Positive Dialogue - which have a successful track record of collaborating on top brand campaigns. Positive Dialogue founder and Managing Director, Tracy Jones says, “As part of the DUKE Group, we have pushed boundaries and it’s fantastic to see this recognised by the industry. From a PR perspective, Positive Dialogue is deeply committed to advancing new age PR and influencer marketing. We cut through the confusion of what it actually is and how best to do it so that our campaigns drive tangible business results for our clients.”

The New Generation Awards has its finger on the pulse of our fast-changing world and seeks to identify winners at the forefront of SA’s future communications, media and digital technologies. Daan Du Toit, Mark1 Managing Director says, “I think our strength here is the integration we have achieved in the DUKE Group. Our winnings prove the benefits to clients who really need seamless, on-message, omni-channel campaigns to reach consumers and deliver real-life value to them through brand engagement. It’s an honour to receive these accoldates ”

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