The Importance of Team Building

4 Reasons to Strengthen Your Organisation from the Inside

Team Building: It’s more than just sitting around a conference table and playing an ice-breaker game with your colleagues. Team Building is used to build interpersonal relations between co-workers, for both the benefit of the individuals as well as the organization as a whole.

We’ve compiled a list of the 5 most relevant reasons you need Team Building in your business.


Having team members that are engaged in the workplace is one of the most valuable tools to a successful organisation. Engagement demonstrates each individual's commitment to their work and the success of the company as a whole. According to a Gallup article, employees that are actively disengaged could be costing your business lots of money and influence the productivity of the team.

Team building encourages your employees to engage with each other and build interpersonal relations with their co-workers. It also displays the company’s commitment to the well-being of its team members.

Attracting new talent and retaining the existing team

Young professionals are prioritizing new factors when considering career opportunities.

An insight from team building guru Jenny Gottstein said: “When applying for jobs, millennial employees are not only assessing their salary and benefits, but also whether or not they relate to the working environment, and enjoy rolling up their sleeves next to their peers. As a result of this culture shift, team-building is being used as a marketing and recruitment tool.”

By incorporating team-building techniques into the corporate schedule, you’re not only engaging your current team but are also creating an environment that is attractive to potential employees.

Competition and motivation

Competition has been shown to increase productivity and encourages employees to get more done. Competition can not only generate new ideas but also increase productivity through goal-oriented motivation. It encourages team members to work smarter, not harder, towards a deliverable or goal. If you can channel that increased productivity into a fun and engaging experience for the team members, it encourages employees to bond and collaborate in a way that might be impossible by other means.

Improved communication

One of the top reasons organisations choose to invest in team building is to improve communication and how teams work together. A study from MIT concluded that “[...] the data confirmed that communication indeed plays a critical role in building successful teams. In fact, we’ve found patterns of communication to be the most important predictor of a team’s success”.

The study also found that 35% of the variation in the performance of the team was determined by the number of face-to-face interactions among team members. This type of interaction is encouraged and reinforced these invaluable exchanges.

Team building gives you a unique opportunity to learn more about your co-workers’ ideas and skills. It’s important for your team members to not only feel important and cared for, but also heard. Team Building is a valuable tool that helps boost your organisation. It’s time to utilise this resource to strengthen your business from the inside out.


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